We believe in having a child like mind when it comes to learning. Open to all possibilities.

Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.

See upcoming featured and virtual workshops below:

WORKSHOPS & EVENTS

Sep
8

Blue Print Business Plan Workshop

This four-hour workshop covers the development of the business plan and financial forecasting of the business plan. Please be prepared to begin working on your business plan during the class. We will start by opening a Microsoft Word or Google Doc for you to add information to as we proceed through the workshop. By the end of the workshop you will have completed a rough draft of a portion of the business plan and have clear direction which areas you need to conduct research and add additional information to in order to complete.

Takeaways:

  • Research tools

  • Business plan components

  • Business concept

  • Financial plan

  • Supporting documents

Fee: $ 35.00

View Event →
Sep
8

Business Foundations - Management

This session is one of three parts in the Business Foundations Series for new and early stage businesses (1 year or less and $50,000 or less in annual revenue). Each session can be taken in any order. Taking all three provides a better understanding of the core business principals of Management, Marketing and Money. An understanding of these concepts is the foundation of business success.

Business Foundations - Management introduces business operation frameworks and best-practices.
In this session, you’ll get an overview of the following topics:

• Legal Organization
• Basic Principles and Business Plan
• Execution
• Professional Affiliations
• Start-up Structure
• Growth Business Structure
• Human Resources

View Event →
Sep
9

SEO & Social Selling

The following will be covered during this live webinar:

  • Power of SEO and social media for attracting customers, including local SEO to precisely target your market.

  • Website optimization for lead generation. How personas, message maps, and content calendars help to make your website and social media footprint more attractive when integrated.

  • Social selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins.

  • What your digital channel strategy needs, to be effective in terms of content, technology and investment.

  • How to effectively use paid media and advertising. Cost savings of optimizing your website and SEO to maximize paid media spend and ROI.

View Event →
Sep
9

Essential Bookkeeping Tasks

This hands-on session breaks down the essential bookkeeping tasks every small business needs to stay organized and in control.

We’ll cover what to track daily, weekly, and monthly—sales, expenses, invoices, receipts, payroll basics, and recordkeeping habits that prevent overwhelm.

You’ll leave with a simple bookkeeping routine and checklist you can start using immediately.

View Event →
Sep
9

SBA Loan Programs: Up to $5 million Available for Small Businesses

SBA loans can help small businesses access financing for a wide range of needs, including working capital, inventory and equipment purchases, refinancing business debt, buying a business, and purchasing or constructing owner-occupied commercial real estate.

During this webinar, you’ll learn about three key SBA loan programs—7(a), 504, and Microloans—and get practical guidance to help you prepare for the lending process.

You’ll learn how to:

  • Prepare your business before approaching a lender

  • Understand what to expect during the SBA loan application process

  • Identify the SBA loan program that may fit your business needs

  • Find lenders that offer SBA-backed financing

Who should attend

This webinar is designed for small business owners and entrepreneurs who are exploring financing options for working capital, equipment, inventory, business acquisition, debt refinancing, or owner-occupied commercial real estate.

What you’ll walk away with

You’ll gain a clearer understanding of the major SBA loan programs, what to consider before applying, and how to approach the lender search with greater confidence.

View Event →
Sep
10

You've Got the Business - Now Let's Organize the Finances

Getting your finances organized is the first step toward scaling your business or applying for funding. In this session, we’ll walk through simple, practical steps to help you structure your finances, build better habits, and prepare for next steps—whether that’s going after a loan or growing your operations.

You’ll learn:

  • How to separate personal and business finances

  • What basic bookkeeping looks like (even using a spreadsheet)

  • Simple systems to track income, expenses, and receipts

  • What reports like an income statement can show you

  • How to set goals and forecast your cash flow

This session is ideal for business owners who are ready to get structured before diving into accounting software.

View Event →
Sep
15

Business Foundations - Marketing

This part of the series focuses on Marketing. Every new or early stage business owner should have a working knowledge of these principles to create a sound marketing strategy and actionable go-to-market plan.

Marketing:
• Building your brand
• Market Research
• Identifying Your Target Customer
• Free Marketing Options
• Paid Marketing Options
• Build a Budget
• Strategize your Marketing Plan

This session is one of three parts in the Business Foundations Series for new and early stage businesses (1 year or less and $50,000 or less in annual revenue). Each session can be taken in any order. Taking all three provides a better understanding of the core business principals of Management, Marketing and Money. An understanding of these concepts is the foundation of business success.

View Event →
Sep
15

Cybersecurity on a Budget

Join us to learn the Top 10 Security Controls every small business should implement TODAY.

Discover cost-effective tools and best practices that significantly improve your organization’s security without breaking the budget. This session will highlight affordable, high-impact security controls that every small business can implement to reduce cyber risk.

Speaker: Quiana Gainey, Virginia SBDC Cyber Industry Expert

View Event →
Sep
17

Planning Your Exit Strategy

Thinking about selling your business someday?

This practical session will help you assess whether your business is currently sellable, understand how to value it realistically, and identify the specific steps needed to maximize that value.

You’ll learn to evaluate your business through a buyer’s eyes, discover how small businesses are valued using Seller’s Discretionary Earnings (SDE), and understand the critical factors that make businesses sellable. We’ll also explore the financial and operational improvements that can deliver measurable increases in sale price.

Whether you’re planning to sell next year or next decade, you’ll leave with a better understanding of your business’s current value and a clear roadmap for increasing its sellability and market worth. This webinar focuses specifically on the challenges and opportunities facing smaller, owner-operated businesses.

View Event →
Sep
17

Legal Considerations in the Craft Beverage Industry

Despite its reputation as a lifestyle industry, craft beverage production is serious business.

Breweries, wineries, and distilleries need to have a strong legal foundation across a variety of domains - regulatory compliance, IP, sales contracts, and more.

In this conversation, SBDC Craft Beverage Assistance Manager Chris Van Orden will ask John Szymankiewicz of the Beer Law Center about the many ways in which legal support can help craft beverage producers operate above board and avoid costly mistakes down the road.

View Event →
Sep
17

Home-Based Business: Building Resilience and Growth Mindset in Entrepreneurship

Entrepreneurship can be both rewarding and challenging, especially for solopreneurs and home-based business owners who are responsible for every aspect of their business.

Setbacks, uncertainty, and constant change are part of the journey. Developing resilience and a growth mindset can help entrepreneurs navigate these challenges while continuing to move their business forward.

This session is designed to help home-based business owners remain confident, adaptable, and forward-focused as they grow their businesses.

View Event →
Sep
17

From Credit to Capital: Strengthening Your Credit Scores & Reports for Funding

Building strong credit is a foundational step toward financial stability, access to affordable financing, and long-term growth opportunities. In this session, we’ll walk through clear, practical steps to help you understand how credit works and how to fix common issues so you can pursue your personal and business goals.

This webinar explains personal and business credit scores and reports and breaks down real-world strategies small business owners can use to improve credit, correct common report errors, and prepare for future funding. We’ll connect credit habits directly to loan readiness and explain what lenders look for in your applications.

You’ll learn:

  • What credit is, how personal and business credit differ, and why both matter.

  • How the three major credit bureaus collect information and calculate scores.

  • How to access, read, and monitor your personal and business credit reports .

  • How to identify and dispute errors using your rights under the Fair Credit Reporting Act.

This session the first step in a program that is ideal for business owners and entrepreneurs who want to take control of their credit before applying for loans. To participate in the program you must schedule a 1:1 advising session following the webinar.

View Event →
Sep
21

Early Education Business Program: Business and Systems Mindset

About this workshop

Strong child care operations depend on more than day-to-day management. This session will help child care providers understand how strategic planning, business planning, and efficient systems work together to build a strong foundation for sustainable operations.

Business and Systems Mindset is Session 1 of the four-part Early Education Business Program series. Each session may be taken individually, so participants can attend the topics that best meet their business needs.

You’ll learn how to:

  • Identify critical processes for efficiently operating a child care center

  • Design and document clear, effective processes using basic tools and templates

  • Identify the essential elements and benefits of a strategic business plan

  • Connect business planning and operational systems to support long-term success

Who should attend

This session is designed for child care center owners, directors, and early childhood business leaders who want to strengthen their strategic planning, business planning, and operational systems.

What you’ll walk away with

You’ll gain a clearer understanding of strategic and business planning, practical approaches for documenting processes, and tools and templates that can help improve organization, consistency, and efficiency in your child care operation.

Presented by

Facilitated by consultants from Early Education Business Consultants (EEBC)

Program Series

This workshop is part of the four-part Early Education Business Program series, designed to provide practical business education and support for early education professionals. Each class may be taken individually; participants do not need to attend the full series.

Registration

Registration cost: $10.00 per class.

Separate registration is required for each class.

Refunds are not available.

View Event →
Sep
22

Business Foundations - Money

Business Foundations - Money covers the crucial topics businesses need for sustainability and growth. In this session, you’ll get an overview of the following:

  • Essential Financial Information for long-term success

  • Access to Capital

  • Loans and Grants

  • Bootstrapping

  • Investments

Speaker: Donna Norman, Hampton Roads Small Business Development Center

View Event →
Sep
22

Success Through e-Commerce

Join us if you’re interested in pivoting more of your efforts to ONLINE SALES!

This session will cover:

  • The variety of websites available, the possibilities for upgrading yours to better accommodate online sales and the estimated costs to accomplish this.

  • The various e-commerce platforms available and how to select the best based on your specific business needs.

  • How to setup and manage your online storefront or service portal and how to use data and marketing to maximize returns.

View Event →
Sep
23

AI FUNDAMENTALS: The Small Business Owner's Playbook

About this workshop

Artificial intelligence (AI) is disrupting how businesses operate, market, serve customers, and make decisions. This introductory session launches the AI Fundamentals series from Virginia SBDC and is designed to help small business owners build a practical understanding of AI concepts and where AI can fit into their business operations.

You’ll learn how to:

  • Gain more exposure to foundational AI concepts and terminology

  • Identify practical ways AI can support business operations and decision-making

  • Evaluate where AI tools may provide value within your business

  • Develop a purposeful approach to adopting and using AI technologies

Who should attend

This workshop is designed for small business owners and entrepreneurs who want to gain further understanding on AI and explore how it can be applied thoughtfully and effectively in their organizations.

What you’ll walk away with

Participants will gain a clearer understanding of the AI landscape, practical insights into potential business applications, and a foundation for making informed decisions about AI adoption. This session will help attendees build confidence in evaluating AI opportunities and preparing for future learning in the series.

View Event →
Sep
23

How Your Business Makes Money: The Income Statement

In this session, you’ll learn how to read your income statement (profit and loss) so you can understand where your money is coming from and where it’s going.

We’ll break down revenue, cost of goods/services, expenses, and profit in plain language and discuss what “healthy” numbers can look like for small businesses.

You’ll leave able to spot trends, flag issues early, and use your income statement to make smarter decisions.

View Event →
Sep
24

The Talent Funnel: Evaluating your Attraction and Application Process

About this workshop

The Talent Funnel: Evaluating Your Attraction and Application Process focuses on how your business attracts candidates, manages applications, and approaches interviews. This session will help you evaluate your current hiring process, identify what your business needs, and develop a more intentional approach to hiring for the roles that support your company's goals.

This workshop is part of The Talent Blueprint: From Attraction to Retention, a four-part series covering the essential pillars of modern talent management. Each session is designed to stand alone, so you can attend this workshop individually or participate in the full series.

You’ll learn how to:

  • Evaluate your current talent attraction and application process.

  • Identify the roles and skills your business needs as you grow.

  • Examine your hiring and interview process for opportunities to improve.

  • Build a more intentional approach to evaluating candidates for your business.

Who should attend

This workshop is designed for small business owners, entrepreneurs, and business leaders who are involved in hiring and want to improve how they attract, evaluate, and select candidates. It is especially useful for businesses looking to bring more structure and clarity to their hiring process.

What you’ll walk away with

You will leave with a clearer framework for evaluating your current talent funnel, from attracting applicants through the interview process. You will also gain practical insights to help you better define your hiring needs and make more intentional decisions about how you evaluate candidates.

Presented by

Katie Beach, Mojo Leadership Group

About The Talent Blueprint: From Attraction to Retention

This four-part series provides actionable insights to help businesses build a more engaged, high-performing workforce. Sessions explore the full talent journey, from understanding the value of talent and evaluating the hiring process to attracting candidates, onboarding new employees, and supporting retention.

Series schedule:

  • Session 1 — Wednesday, August 26, 10:00–11:30 a.m.: Foundations of Talent Management: The Business Value of Talent

  • Session 2 — Thursday, September 24, 10:00–11:30 a.m.: The Talent Funnel: Evaluating Your Attraction and Application Process

  • Session 3 — Wednesday, October 21, 10:00–11:30 a.m.: Talent Attraction: Modern Recruitment Strategies for Top Candidates

  • Session 4 — Wednesday, November 18, 10:00–11:30 a.m.: After You Hire: Orientation, Onboarding and Retention

Registration

Registration cost: $10.00 per class.

Separate registration is required for each class.

View Event →
Sep
24

LLC, S-Corp, or Partnership? Choosing the Right Structure as You Grow

As your business expands, your legal structure can make or break your growth strategy.

This session will guide small business owners through entity options beyond the startup phase, including multi-member LLCs, S Corporations, and partnerships. We’ll discuss ownership agreements, liability protection, and how the right structure supports financing and long-term success.

You’ll learn:

  • The pros and cons of common growth-ready structures

  • How ownership agreements protect you and your partners

  • When it makes sense to transition from one entity type to another

  • How lenders and investors view different business structures

This session is ideal for business owners ready to scale, take on partners, or strengthen their legal foundation for financing.

View Event →
Sep
24

Understanding Virginia Cottage Law

Do you run a business making food products from home? Are you currently operating under Cottage Food Law or thinking about expanding beyond your kitchen?

Join Food and Beverage Advisor, Maria Niechwiadowicz, for an informative session on Virginia’s rules for home-based food production.

With important changes to Cottage Food Law taking effect this July, this class will walk you through what’s new, what it means for your business, and how to stay compliant.

All updates and changes will be covered in detail during the session. We’ll also explore practical steps to help you grow your business into something bigger.

View Event →
Sep
30

Snapshot Of Your Business: The Balance Sheet

In this session, you’ll learn how to read your income statement (profit and loss) so you can understand where your money is coming from and where it’s going.

We’ll break down revenue, cost of goods/services, expenses, and profit in plain language and discuss what “healthy” numbers can look like for small businesses. You’ll leave able to spot trends, flag issues early, and use your income statement to make smarter decisions.

View Event →
Oct
6

Intro to State Government Contracting with SBSD

Each year, the State buys goods and services totaling more than $7 billion – learn how your company can be a part of that!

This webinar is designed to educate small business owners about opportunities to sell their goods and services to the Commonwealth of Virginia and many local governments.

The workshop will provide information about the Virginia procurement process (the eVA system) and the benefits of SWaM certification.

Speaker: Chris Ley, Business Service Manager, Virginia Department of Small Business and Supplier Diversity, Northern Virginia Region

View Event →
Oct
6

Smart Start

Are you thinking about starting a business or have you recently launched your business, and want to be sure you’re on the right track? Join us for Smart Start!

Businesses that start with a solid foundation of research, planning, and setup are up to 89% more likely to remain open three years later. That’s a percentage worth betting on!

Smart Start is an interactive introductory workshop designed to answer your start-up questions and help you take the right first steps with clarity and confidence. In this session, an SBDC business advisor will share the core building blocks of a successful business and provide practical guidance to help you move from idea to action. Whether you’re still shaping your concept or ready to formalize your plans, Smart Start offers trusted tools and insights to support informed decision-making.

Smart Start also introduces you to the support available through the SBDC. The topics covered in this class create a strong foundation for your next conversation with an SBDC advisor.

What you'll explore during Smart Start:

  • If entrepreneurship is right for you

  • How to pick the perfect customers

  • How to best validate your idea

  • Keys to growing an iconic brand

  • Steps to laying the foundation for a legitimate business

  • What resources are available to you

  • Determine what stage you are in and what your next steps are

Smart Start participation is required for individuals who have not yet started a business before scheduling a one-on-one advising appointment with an SBDC Business Advisor. This ensures advising sessions are focused and productive.

View Event →
Oct
7

Government Contracting 101

The following essential steps for government contracting will be covered:

  • The government customer

  • Readiness to be a government contractor

  • Marketing to the customer

  • Government jargon

  • Steps to get started

  • Small business set-asides

  • Targeting the government customer

  • What the buyer wants to know

  • What should go into a capability statement

Speakers: Timm Johnson - Director, Mason SBDC

View Event →
Oct
7

Using AI Tools for Social Media

About this workshop

Managing social media can take significant time and creative energy, from developing ideas and writing content to planning, scheduling, and publishing posts. In this live, online webinar, you’ll learn how AI tools can help you plan more efficiently, create stronger content, and manage your social media workflow while keeping your brand authentic.

You’ll learn how to:

  • Identify AI tools that can support social media marketing

  • Use AI applications to develop and create social media content

  • Apply best practices for using AI while maintaining an authentic brand voice

  • Explore practical examples of how AI can support your social media workflow

Who should attend

This webinar is designed for small business owners and entrepreneurs who want to use AI to make social media marketing more manageable and effective, whether they are new to AI or looking to refine their current approach.

What you’ll walk away with

You’ll gain a practical understanding of how AI can support social media planning and content creation, along with real-world examples and a demonstration of the process. For additional hands-on practice and guidance, attendees are encouraged to participate in the monthly AI for Social Media Lab sessions.

Before you attend

This webinar is a lecture-style session focused on understanding how to use AI tools for social media. For hands-on practice and guidance, look for the monthly AI for Social Media Lab sessions on the Virginia SBDC events calendar.

View Event →
Oct
7

Franchising 101: Starting a Business Through a Franchise

What does it take to be a successful franchise owner in Virginia? Whether you are interested in operating a full-time business, being a semi-absentee investor, or having a highly profitable summer business, learn...

  • what to look for in a franchise

  • which franchises do well (and don’t do well) in our region

  • state and local regulations to be aware of before signing a franchise agreement

There will also be information about franchise trends and opportunities!

View Event →
Oct
7

Money In, Money Out: The Cash Flow Statement

In this session, you’ll learn how to read your income statement (profit and loss) so you can understand where your money is coming from and where it’s going.

We’ll break down revenue, cost of goods/services, expenses, and profit in plain language and discuss what “healthy” numbers can look like for small businesses.

You’ll leave able to spot trends, flag issues early, and use your income statement to make smarter decisions.

View Event →
Oct
8

SBA Loan Programs: Up to $5 million Available for Small Businesses

SBA loans can help small businesses access financing for a wide range of needs, including working capital, inventory and equipment purchases, refinancing business debt, buying a business, and purchasing or constructing owner-occupied commercial real estate.

During this webinar, you’ll learn about three key SBA loan programs—7(a), 504, and Microloans—and get practical guidance to help you prepare for the lending process.

You’ll learn how to:

  • Prepare your business before approaching a lender

  • Understand what to expect during the SBA loan application process

  • Identify the SBA loan program that may fit your business needs

  • Find lenders that offer SBA-backed financing

Who should attend

This webinar is designed for small business owners and entrepreneurs who are exploring financing options for working capital, equipment, inventory, business acquisition, debt refinancing, or owner-occupied commercial real estate.

What you’ll walk away with

You’ll gain a clearer understanding of the major SBA loan programs, what to consider before applying, and how to approach the lender search with greater confidence.

View Event →
Oct
13

Understanding Employment Regulations

In these uncertain times, it is more important than ever to stay in compliance with Virginia and federal labor regulations. To ensure that your business is compliant, please join us for "Understanding Employment Regulations."

Topics Covered:

  • What information can I request in an application or during an interview?

  • Are my workers employees or independent contractors?

  • What documentation must I keep and for how long?

  • Can I make my employees sign non-compete and non-disclosure agreements?

  • How can I fire an employee without having to pay unemployment compensation?

  • What am I required to do to insure employee safety from coronavirus?

Speaker: Randy Sparks, Jr. is a member of the Labor and Employment Law Practice Group at Kaufman & Canoles

Fee: $ 30.00

View Event →
Oct
21

Talent Attraction: Modern Recruitment Strategies for Top Candidates

About this workshop

Talent Attraction: Modern Recruitment Strategies for Top Candidates will help you move beyond passive hiring and toward continuously attracting strong candidates. This session explores how to strengthen your employer brand, communicate the value of your workplace and benefits, and stand out in a competitive hiring market.

This workshop is part of The Talent Blueprint: From Attraction to Retention, a four-part series covering the essential pillars of modern talent management. Each session is designed to stand alone, so you can attend this workshop individually or participate in the full series.

You’ll learn how to:

  • Develop a more proactive approach to attracting potential candidates.

  • Strengthen your employer brand and communicate what makes your company a place where people want to work.

  • Identify ways to position your company and employee benefits in a competitive hiring market.

  • Create a framework for consistently attracting candidates who align with your company.

Who should attend

This workshop is designed for small business owners, entrepreneurs, and business leaders who want to improve their ability to attract qualified candidates. It is especially helpful for businesses competing for talent in a challenging hiring market or looking for alternatives to relying solely on traditional job postings.

What you’ll walk away with

You will leave with a practical framework for thinking about recruitment as an ongoing effort rather than a task that begins only when a position becomes available. You will also gain ideas for strengthening your employer brand and communicating your company's value to prospective employees.

Presented by

Katie Beach, Mojo Leadership Group

About The Talent Blueprint: From Attraction to Retention

This four-part series provides actionable insights to help businesses build a more engaged, high-performing workforce. Sessions explore the full talent journey, from understanding the value of talent and evaluating the hiring process to attracting candidates, onboarding new employees, and supporting retention.

Series schedule:

  • Session 1 — Wednesday, August 26, 10:00–11:30 a.m.: Foundations of Talent Management: The Business Value of Talent

  • Session 2 — Thursday, September 24, 10:00–11:30 a.m.: The Talent Funnel: Evaluating Your Attraction and Application Process

  • Session 3 — Wednesday, October 21, 10:00–11:30 a.m.: Talent Attraction: Modern Recruitment Strategies for Top Candidates

  • Session 4 — Wednesday, November 18, 10:00–11:30 a.m.: After You Hire: Orientation, Onboarding and Retention

Registration

Registration cost: $10.00 per class.

Separate registration is required for each class.

View Event →
Oct
22

Del Crédito al Capital: Fortalezca su Puntaje e Historial de Crédito para Obtener Financiamiento

Tener un buen crédito es uno de los factores más importantes para acceder al financiamiento que necesita para hacer crecer su negocio. Ya sea que esté pensando en solicitar un préstamo ahora o en el futuro, fortalecer su historial crediticio puede abrirle la puerta a mejores oportunidades y condiciones de financiamiento.

Acompáñenos en este webinar práctico, donde aprenderá cómo funcionan el crédito personal y el crédito comercial, qué evalúan los prestamistas y qué acciones puede tomar desde hoy para prepararse para obtener financiamiento.

En esta sesión aprenderá a:

  • Comprender la diferencia entre el crédito personal y el crédito comercial, y por qué ambos son importantes.

  • Conocer cómo se calculan los puntajes de crédito y qué factores influyen en ellos.

  • Acceder, leer e interpretar sus reportes de crédito personales y comerciales.

  • Identificar y disputar errores en sus reportes de crédito utilizando los derechos que le otorga la Ley de Informes Crediticios Justos (Fair Credit Reporting Act).

  • Implementar estrategias para fortalecer su perfil crediticio y mejorar sus posibilidades de obtener un préstamo.

  • Entender qué buscan los prestamistas cuando evalúan una solicitud de financiamiento.

¿Quién debería asistir?

Este webinar está dirigido a empresarios, emprendedores y organizaciones sin fines de lucro que desean fortalecer su crédito antes de solicitar financiamiento.

Esta sesión es el primer paso para participar en el programa Capital Pathways. Para continuar en el programa, los participantes deberán programar una sesión de asesoría personalizada (1:1) después del webinar.

View Event →
Nov
16

Early Education Business Program: Automation & Technology Concepts

About this workshop

Technology can help child care providers spend less time on administrative tasks and more time focused on their programs, families, and staff. This session will introduce practical technology tools and strategies for digital organization, administrative efficiency, child care management software, and AI-supported communication.

Automation & Technology Concepts is Session 2 of the four-part Early Education Business Program series. Each session may be taken individually, so participants can attend the topics that best meet their business needs.

You’ll learn how to:

  • Organize and securely store important business documents and manage passwords

  • Use administrative tools to improve work organization and time efficiency

  • Identify key features and benefits of child care management software (CCMS)

  • Apply AI tools to improve emails, family updates, marketing content, and staff communication

Who should attend

This session is designed for child care center owners, directors, and early education business leaders who want to improve digital organization, administrative efficiency, and communication through practical technology tools.

What you’ll walk away with

You’ll gain practical strategies for organizing digital information, managing administrative work, evaluating child care management software, and using AI to support everyday communication with families, staff, and your broader community.

Presented by

Facilitated by consultants from Early Education Business Consultants (EEBC)

Program Series

This workshop is part of the four-part Early Education Business Program series, designed to provide practical business education and support for early education professionals. Each class may be taken individually; participants do not need to attend the full series.

Registration

Registration cost: $10.00 per class.

Separate registration is required for each class.

Refunds are not available.

View Event →
Nov
18

After You Hire: Orientation, Onboarding and Retention

About this workshop

After You Hire: Orientation, Onboarding and Retention focuses on what happens after a candidate accepts the job. Explore the difference between orientation and onboarding and learn how the first year of employment can help move a new hire from a newly hired candidate to a fully integrated, engaged, and loyal team member.

This workshop is part of The Talent Blueprint: From Attraction to Retention, a four-part series covering the essential pillars of modern talent management. Each session is designed to stand alone, so you can attend this workshop individually or participate in the full series.

You’ll learn how to:

  • Distinguish between employee orientation and effective onboarding.

  • Identify key elements of a strong first-year employee experience.

  • Create a more intentional approach to integrating new hires into your team and company culture.

  • Apply practical strategies to support employee engagement and retention.

Who should attend

This workshop is designed for small business owners, entrepreneurs, and business leaders who want to improve the experience of new and existing employees. It is especially relevant for businesses looking to strengthen onboarding, increase engagement, and create an environment that encourages employees to stay and contribute to the company's success.

What you’ll walk away with

You will leave with practical strategies for creating a stronger transition from new hire to fully integrated team member. You will also gain ideas for improving the first-year employee experience in ways that can support engagement, retention, and positive representation of your company in the broader community.

Presented by

Katie Beach, Mojo Leadership Group

About The Talent Blueprint: From Attraction to Retention

This four-part series provides actionable insights to help businesses build a more engaged, high-performing workforce. Sessions explore the full talent journey, from understanding the value of talent and evaluating the hiring process to attracting candidates, onboarding new employees, and supporting retention.

Series schedule:

  • Session 1 — Wednesday, August 26, 10:00–11:30 a.m.: Foundations of Talent Management: The Business Value of Talent

  • Session 2 — Thursday, September 24, 10:00–11:30 a.m.: The Talent Funnel: Evaluating Your Attraction and Application Process

  • Session 3 — Wednesday, October 21, 10:00–11:30 a.m.: Talent Attraction: Modern Recruitment Strategies for Top Candidates

  • Session 4 — Wednesday, November 18, 10:00–11:30 a.m.: After You Hire: Orientation, Onboarding and Retention

Registration

Registration cost: $10.00 per class.

Separate registration is required for each class.

View Event →

Sep
3

Building your Business Performance Dashboard Metrics - A Step by Step Guide

Please join Senior Business Counselor, and Adjunct GMU Professor George Siragusa as he guides you through a step-by-step process of building a business performance dashboard, complete with relevant metrics, that is invaluable to meet your strategic and tactical goals and objectives.

This webinar is extremely useful for early stage companies, growth, or even mature businesses!

During this NO-COST webinar you should be able to:

  • See what business dashboards look like

  • Understand why a “scorecard” is important

  • Become familiar with the principles that guide your 1st dashboard draft

  • Know how to get started and begin building a dashboard for your business

  • Decide on a group of simple but important key metrics

  • See what software is available, making scorecard development easier

  • Learn how and when to use these new business metrics with your business team

  • See how dashboard insights can make a positive impact on your business performance

  • AND... hear answers to many of your business briefing questions in real time!

THERE IS NO COST to ATTEND; but REGISTRATION IS REQUIRED.

View Event →
Sep
2

Setting Up Your Accounting System

This practical session is designed for local small business owners who are starting up or getting their accounting in order and want a simple, stress-free way to manage their books.

We’ll cover why bookkeeping is crucial for business success, help you evaluate your bookkeeping options, and walk through a step-by-step online accounting setup using a real-world example.

You’ll learn the basics of online accounting, understand what a Chart of Accounts is and how it varies by industry, and leave with clear next steps and the confidence to get started.

View Event →
Sep
1

Smart Start

Are you thinking about starting a business or have you recently launched your business, and want to be sure you’re on the right track? Join us for Smart Start!

Businesses that start with a solid foundation of research, planning, and setup are up to 89% more likely to remain open three years later. That’s a percentage worth betting on!

Smart Start is an interactive introductory workshop designed to answer your start-up questions and help you take the right first steps with clarity and confidence. In this session, an SBDC business advisor will share the core building blocks of a successful business and provide practical guidance to help you move from idea to action. Whether you’re still shaping your concept or ready to formalize your plans, Smart Start offers trusted tools and insights to support informed decision-making.

Smart Start also introduces you to the support available through the SBDC. The topics covered in this class create a strong foundation for your next conversation with an SBDC advisor.

What you'll explore during Smart Start:

  • If entrepreneurship is right for you

  • How to pick the perfect customers

  • How to best validate your idea

  • Keys to growing an iconic brand

  • Steps to laying the foundation for a legitimate business

  • What resources are available to you

  • Determine what stage you are in and what your next steps are

Smart Start participation is required for individuals who have not yet started a business before scheduling a one-on-one advising appointment with an SBDC Business Advisor. This ensures advising sessions are focused and productive.

View Event →
Aug
27

Del Crédito al Capital: Fortalezca su Puntaje e Historial de Crédito para Obtener Financiamiento

Tener un buen crédito es uno de los factores más importantes para acceder al financiamiento que necesita para hacer crecer su negocio. Ya sea que esté pensando en solicitar un préstamo ahora o en el futuro, fortalecer su historial crediticio puede abrirle la puerta a mejores oportunidades y condiciones de financiamiento.

Acompáñenos en este webinar práctico, donde aprenderá cómo funcionan el crédito personal y el crédito comercial, qué evalúan los prestamistas y qué acciones puede tomar desde hoy para prepararse para obtener financiamiento.

En esta sesión aprenderá a:

  • Comprender la diferencia entre el crédito personal y el crédito comercial, y por qué ambos son importantes.

  • Conocer cómo se calculan los puntajes de crédito y qué factores influyen en ellos.

  • Acceder, leer e interpretar sus reportes de crédito personales y comerciales.

  • Identificar y disputar errores en sus reportes de crédito utilizando los derechos que le otorga la Ley de Informes Crediticios Justos (Fair Credit Reporting Act).

  • Implementar estrategias para fortalecer su perfil crediticio y mejorar sus posibilidades de obtener un préstamo.

  • Entender qué buscan los prestamistas cuando evalúan una solicitud de financiamiento.

¿Quién debería asistir?

Este webinar está dirigido a empresarios, emprendedores y organizaciones sin fines de lucro que desean fortalecer su crédito antes de solicitar financiamiento.

View Event →
Aug
27

Dialing In Your Craft Beverage Operations

In times of industry stress, craft beverage producers with a good handle on operations stand the best chance of coming out ahead. But how can company leadership ensure that the right systems, talents, and resources are in place?

In this session, Craft Beverage Assistance Manager Chris Van Orden will speak with Mike McGarvey of Minded, LLC about the vital role that the COO plays in the craft beverage space and how even the smallest producers can adopt best practices established by much bigger firms.

View Event →
Aug
26

Understanding Business Credit

Strong business credit can open the door to financing opportunities, better vendor relationships, and long-term business growth.

Join us for an informative virtual session led by Bryan Thomas, a 30-year veteran business banker, who will share practical insights into how business credit works, why it matters, and the steps entrepreneurs can take to build and maintain a strong credit profile.

Whether you're just starting your business or looking to strengthen your financial foundation, this webinar will help you better understand the role of business credit in accessing capital, managing cash flow, and positioning your business for future success. You'll leave with actionable tips and a clearer understanding of how to establish credit that supports your business goals.

View Event →
Aug
26

Money In, Money Out: The Cash Flow Statement

In this session, you’ll learn how to read your income statement (profit and loss) so you can understand where your money is coming from and where it’s going. We’ll break down revenue, cost of goods/services, expenses, and profit in plain language and discuss what “healthy” numbers can look like for small businesses. You’ll leave able to spot trends, flag issues early, and use your income statement to make smarter decisions.

View Event →
Aug
26

Foundations of Talent Management: The Business Value of Talent

About this workshop

Foundations of Talent Management: The Business Value of Talent explores why a strategic approach to talent is critical to your business's bottom line—not simply an administrative function. This session will help you identify and understand the value of your people and connect your workforce strategy to your company's long-term goals.

This workshop is part of The Talent Blueprint: From Attraction to Retention, a four-part series covering the essential pillars of modern talent management.

Each session is designed to stand alone, so you can attend this workshop individually or participate in the full series.

You’ll learn how to:

  • Identify the business value of your people and workforce.

  • Connect talent management strategies to your company's broader business goals.

  • Recognize why talent management is more than an administrative or human resources function.

  • Begin evaluating how your approach to talent can support long-term business performance.

Who should attend

This workshop is designed for small business owners, entrepreneurs, and business leaders who want to better understand the connection between their people strategy and business goals. It is especially relevant for leaders who want to take a more intentional approach to managing and developing their workforce.

What you’ll walk away with

You will leave with a clearer understanding of the role talent plays in your business and practical ways to begin viewing workforce decisions through a strategic business lens. You will also gain a foundation for thinking about how your people strategy can support your company's long-term goals.

Presented by

Katie Beach, Mojo Leadership Group

About The Talent Blueprint: From Attraction to Retention

This four-part series provides actionable insights to help businesses build a more engaged, high-performing workforce. Sessions explore the full talent journey, from understanding the value of talent and evaluating the hiring process to attracting candidates, onboarding new employees, and supporting retention.

Series schedule:

  • Session 1 — Wednesday, August 26, 10:00–11:30 a.m.: Foundations of Talent Management: The Business Value of Talent

  • Session 2 — Thursday, September 24, 10:00–11:30 a.m.: The Talent Funnel: Evaluating Your Attraction and Application Process

  • Session 3 — Wednesday, October 21, 10:00–11:30 a.m.: Talent Attraction: Modern Recruitment Strategies for Top Candidates

  • Session 4 — Wednesday, November 18, 10:00–11:30 a.m.: After You Hire: Orientation, Onboarding and Retention

Registration

Registration cost: $10.00 per class.

Separate registration is required for each class.

View Event →
Aug
25

Cottage Law 101

Thinking about turning your kitchen into the starting point for a real food business? Or maybe you're already selling and want to make sure you're up to date on the latest rules?

Join Capital Region SBDC Advisor Jordan Hanna for a virtual session on Virginia's cottage food law, including recent updates every home-based food entrepreneur should have on their radar. We'll break down what changed, what it means for you, and how to move forward with confidence. We'll also explore what growth can look like when you're ready to take things beyond your kitchen.

Who should attend: Anyone currently operating under cottage food law, just getting started, or curious about what scaling a home-based food business could look like.

View Event →
Aug
25

Business Foundations - Money

Business Foundations - Money covers the crucial topics businesses need for sustainability and growth. In this session, you’ll get an overview of the following:

Money: Essential Financial Information for long-term success

• Access to Capital
• Loans and Grants
• Bootstrapping
• Investments

This session is one of three parts in the Business Foundations Series for new and early stage businesses (1 year or less and $50,000 or less in annual revenue). Each session can be taken in any order. Taking all three provides a better understanding of the core business principals of Management, Marketing and Money. An understanding of these concepts is the foundation of business success.

View Event →
Aug
25

Mobile Apps: How to Plan, Execute & Launch

Updated for 2026

Does your business need a mobile app?

In this webinar you will learn if your small business will benefit from having a mobile app, and the steps to successfully deploy and market your app on the app stores. Areas covered include:

  • Market Research

  • App Scoping

  • Finding a Developer and Budget

  • App Business Planning

  • Marketing Approach

  • Building a Prototype

  • Launching an App

  • Promoting App

View Event →
Aug
20

Future-Proof Your Exit: A Virginia SBDC & Virginia Main Street Workshop

About this workshop

Thinking about selling your business someday? If your business generates $1 million or less in annual revenue, this webinar is designed to help you understand what it takes to build a business that buyers want. Learn how to assess your company's current marketability, understand its value, and identify practical steps to increase its appeal before you're ready to sell.

You’ll learn how to:

  • Evaluate your business from a buyer's perspective.

  • Understand how small businesses are valued using Seller's Discretionary Earnings (SDE).

  • Identify the financial and operational factors that influence sellability.

  • Develop strategies to increase your business's value before a future sale.

Who should attend

This webinar is designed for owners of small, owner-operated businesses with annual revenue of $1 million or less who are considering selling their business in the future. Whether you're planning an exit in the next year or simply preparing for the long term, you'll gain practical guidance to help you make informed decisions.

What you’ll walk away with

You'll leave with a clearer understanding of your business's current value, the factors that influence what buyers are willing to pay, and a practical roadmap for improving your company's marketability and long-term value.

View Event →
Aug
20

Home-Based Business: Pricing for Profit

Many small business owners underprice their services or products.

This session teaches a practical pricing framework that accounts for costs, time, value, and market positioning.

Participants will learn how to price confidently while remaining competitive.

View Event →
Aug
19

GovCon: VOSB/SDVOSB--New Date

Topic: Navigating the New SBA Veteran Owned Small Business/ Service Disabled Veteran Owned Small Business (VOSB/SDVOSB) Certification

The SBA oversees the certification of Veteran Owned Small Business/ Service Disabled Veteran Owned Small Business (VOSB/SDVOSB) for set-aside opportunities with the government. This class will walk you through the new application and give you advise on how to properly submit your application.

In this class you will learn:

• Where to access the portal for application submission

• How to manage the required data

• What documents will be needed

• Eligibility guidelines

View Event →
Aug
19

Snapshot Of Your Business: The Balance Sheet

In this session, you’ll learn how to read your income statement (profit and loss) so you can understand where your money is coming from and where it’s going. We’ll break down revenue, cost of goods/services, expenses, and profit in plain language and discuss what “healthy” numbers can look like for small businesses. You’ll leave able to spot trends, flag issues early, and use your income statement to make smarter decisions.

View Event →
Aug
19

QuickBooks 101: Set Up and Start Tracking Your Business Finances

QuickBooks can make running your business easier—once you know how to use it.

In this hands-on session, you’ll learn how to get started in QuickBooks and set up your system to track your income, expenses, and invoices the right way from the beginning.

You’ll learn:

  • How to navigate QuickBooks and choose the right version

  • How to connect your bank account and categorize transactions

  • How to create a chart of accounts tailored to your business

  • How to record expenses, send invoices, and run basic reports

  • What to do each week/month to stay on track

This session is best for small business owners who are new to QuickBooks or want a reset on how it’s set up.

View Event →
Aug
19

Marketing 101

Refresh your knowledge to effectively market your goods and/or services!

This live webinar (via Zoom) will cover the following marketing essentials:

  • How to choose your target group(s)

  • How to communicate with your target(s)

  • Market Definition

  • Market Segmentation

  • Competitive Analysis

  • Company Branding

  • Online (SEO) and Offline Marketing

View Event →
Aug
18

Ready For Anything | Disaster Preparedness

About this workshop

Disaster Preparedness is the third session of our 6-Part Series, Ready For Anything, designed to prepare small businesses in the New River Valley for unforeseen challenges, and to help you develop a plan to move forward once the dust settles.

Unexpected disruptions can put employees, customers, and business operations at risk, especially during severe weather events such as Hurricane Helene. This session will help business owners strengthen their disaster preparedness plans by developing clear emergency procedures, identifying critical safety protocols, and preparing staff to respond quickly when a crisis occurs.

You’ll learn how to

  • Develop emergency procedures for flooding, power outages, and building evacuations

  • Identify safe assembly locations and communication procedures for employees during an emergency

  • Prepare “Grab-and-Go” kits with essential supplies and business information

  • Evaluate site-specific risks and emergency response considerations for Southwest Virginia businesses

  • Create step-by-step response instructions that support employee safety and operational readiness

Who should attend

This workshop is designed for small business owners and entrepreneurs in the New River Valley who want to improve workplace safety, strengthen emergency preparedness procedures, and better prepare their teams for unexpected disruptions or disaster events.

What you’ll walk away with

Attendees will leave with practical emergency preparedness tools, draft response procedures, and clearer guidance for protecting employees and responding quickly during a disaster. Participants will also gain resources for building site-specific preparedness plans that support business continuity and safety.

Presented by

Business Advisors with the Roanoke Regional SBDC and New River Valley SBDC, along with guest facilitators/subject matter experts.

Location

Workshops are held in-person at CoWorks @The HUB, 801 East Main Street, Radford, VA 24142.

In-person attendance is recommended, but classes will also be broadcast virtually and a Zoom link will be provided prior to the session date.

Registration

There is no cost to attend this workshop, and registration is required. While you are not required to attend all six sessions in the Ready For Anything Series, attending the full series is highly recommended to create a comprehensive plan. The class material is specially designed to benefit the unique challenges of small businesses in the New River Valley region, however Virginia small businesses outside of this area are also welcome to attend.

View Event →
Aug
18

Business Foundations - Marketing

This part of the series focuses on Marketing. Every new or early stage business owner should have a working knowledge of these principles to create a sound marketing strategy and actionable go-to-market plan.

Marketing:
• Building your brand
• Market Research
• Identifying Your Target Customer
• Free Marketing Options
• Paid Marketing Options
• Build a Budget
• Strategize your Marketing Plan

This session is one of three parts in the Business Foundations Series for new and early stage businesses (1 year or less and $50,000 or less in annual revenue). Each session can be taken in any order. Taking all three provides a better understanding of the core business principals of Management, Marketing and Money. An understanding of these concepts is the foundation of business success.

View Event →
Aug
13

Start Up Toolbox: Finding Funding

Need to understand the basics about finding funding, types of lending, and finding financing a small business?

In this Start Up Toolbox, we cover what to expect from the bank and what the bank will expect of you.

We also discuss some of the most common ways to find funding while demystifying and defining some of the types of financing that is available to a startups - so you can make the right choice for your new business and set goals for the future. This class is taught live and on-line.

View Event →
Aug
13

You've Got the Business Now Let's Organize the Finances

Getting your finances organized is the first step toward scaling your business or applying for funding. In this session, we’ll walk through simple, practical steps to help you structure your finances, build better habits, and prepare for next steps—whether that’s going after a loan or growing your operations.

You’ll learn:

  • How to separate personal and business finances

  • What basic bookkeeping looks like (even using a spreadsheet)

  • Simple systems to track income, expenses, and receipts

  • What reports like an income statement can show you

  • How to set goals and forecast your cash flow

This session is ideal for business owners who are ready to get structured before diving into accounting software.

View Event →
Aug
13

Building Your Value Proposition Design (VPD)

Webinar Learning Objective

Please join Senior Business Counselor, and Adjunct GMU Professor George Siragusa, as he guides you through a step-by-step process of building your Value Proposition Design which is invaluable to startups, early stage companies, growth, or even mature businesses!

The Value Proposition Design (VPD) is a framework that enables businesses to develop and solidify their foundational ideas for how they will create, communicate, deliver and then extract marketplace value for a differentiated product or service intended to solve a specific problem aligned with a specific customer need while delivering tangible benefits, for an intended potential customer segment in a domain space or industry sector. It lives inside something called the Business Model Canvas, another important foundational business framework.

The VPD is absolute "ground zero" thinking for:

  • Entrepreneurs with ideas for a product or service business

  • Early stage companies

The VPD is critical formative thinking for:

  • New business ventures

  • Growth businesses

The VPD is valuable for:

  • Businesses considering a “pivot” in some aspect of their business

  • Mature businesses looking to expand or grow their offerings or markets

The VPD will:

  • help clients understand how they can create enduring personal value with your products

  • lower your cost of customer acquisition and retention

  • avoid wasting your scarce resources of time and money

Upon completion of this NO-COST webinar you should be able to:

  • Become familiar with the definition of a Value Proposition Design and why it is considered such a “bedrock principle” for any business venture

  • Understand 3 specific benefits VPD brings to your business

  • See how it is one of the very first actions you should take to begin forming your ideas around a product or service you believe to be a viable business

  • Understand the relevance of the Value Proposition Design (VPD) to your business

  • Become familiar with the 8 steps to building / refining a VPD for your business

  • See a list of 10 characteristics of a great Value Proposition Design

  • Become familiar with the ways in which the VPD can impact and inform your communication tactics and strategy

  • Follow a “use case” to help illustrate how the VPD can inform your marketing strategy

  • Answer your specific questions about VPD along during the webinar

THERE IS NO COST to ATTEND; but REGISTRATION IS REQUIRED.

View Event →
Aug
13

Bookkeeping Q&A

Join our monthly Bookkeeping Q&A Office Hours held on the second Thursday of every month from 9:30 a.m. to 11:00 a.m.

Bring your bookkeeping and QuickBooks questions and get practical guidance to help you stay organized, resolve issues, and build confidence in your process. Spaces are limited and registration is required.

To keep sessions accessible and fair, participants with two no-shows will be removed from eligibility for future Q&A sessions.

View Event →
Aug
12

How Your Business Makes Money: The Income Statement

In this session, you’ll learn how to read your income statement (profit and loss) so you can understand where your money is coming from and where it’s going. We’ll break down revenue, cost of goods/services, expenses, and profit in plain language and discuss what “healthy” numbers can look like for small businesses. You’ll leave able to spot trends, flag issues early, and use your income statement to make smarter decisions.

View Event →
Aug
11

Business Foundations - Management

Business Foundations - Management introduces business operation frameworks and best-practices.
In this session, you’ll get an overview of the following topics:

• Legal Organization
• Basic Principles and Business Plan
• Execution • Professional Affiliations
• Start-up Structure
• Growth Business Structure
• Human Resources

This session is one of three parts in the Business Foundations Series for new and early stage businesses (1 year or less and $50,000 or less in annual revenue). Each session can be taken in any order. Taking all three provides a better understanding of the core business principals of Management, Marketing and Money. An understanding of these concepts is the foundation of business success.

View Event →
Aug
6

Start Up Toolbox: Find Your First Space

Choosing the right location can make or break your business — but how do you find the right one the first time around? This 60-minute workshop plus Q&A is designed to guide you through the essential steps of identifying, evaluating, and securing your first business location with confidence.

Whether you're opening a retail store, restaurant, launching a studio, or starting a pop-up, you'll learn how to assess neighborhood demographics, foot traffic, lease terms, zoning laws, and more. We’ll also cover practical tools to avoid common pitfalls.

View Event →
Aug
6

First Thursdays with the SBA: VOSB and SDVOSB

TOPIC: Navigating Veteran Owned Small Business/ Service Disabled Veteran Owned Small Business (VOSB/SDVOSB) Certification

This class will walk you through the application VOSBSDVOSB and give you advise on how to properly submit your application.

In this class you will learn:

• Where to access the portal for application submission
• How to manage the required data
• What documents will be needed
• Eligibility guidelines

View Event →
Aug
6

Programas de préstamos de la SBA

Los préstamos de la Administración de Pequeñas Empresas (SBA) pueden destinarse a una amplia variedad de necesidades, entre las que se incluyen capital operativo, adquisición de inventario y equipamiento, refinanciación de la deuda empresarial, la compra de una empresa y la adquisición o construcción de inmuebles comerciales ocupados por el propietario. Durante este seminario web, analizaremos los tres principales programas de préstamos de la SBA: el 7(a), el 504 y los microcréditos.

Recibirás orientación sobre…

  • Qué hacer antes de dirigirse a una entidad crediticia

  • Cómo es el proceso de solicitud de la SBA

  • Cómo encontrar entidades crediticias de la SBA

Este evento forma parte de Capital Pathways, un programa gratuito del SBDC de Virginia que ayuda a las pequeñas empresas a obtener la financiación que necesitan para crecer. El programa está diseñado para empresas muy pequeñas (con menos de 10 empleados), emergentes y preparadas para crecer que se enfrentan a dificultades para acceder a la financiación tradicional. Ofrece aprendizaje práctico en grupo, implementación guiada y apoyo individualizado prolongado centrado en reforzar sus finanzas, las solicitudes de préstamo y la estructura jurídica.

¡Inscríbase ahora para reservar su plaza!

Tras la inscripción, se enviará un correo electrónico de confirmación con los datos de acceso a Zoom; por favor, estate atento a tu bandeja de entrada.

Ponente: Valeria Lopez – Asesor de Negocios - Capital Pathways y Ford Scott, especialista en relaciones con entidades crediticias, Oficina del Distrito de Richmond (Virginia), Administración de Pequeñas Empresas de Estados Unidos (SBA)

View Event →
Aug
5

AI FUNDAMENTALS-Playbook Focus: AI for Marketing

About this workshop

AI is changing how customers discover, evaluate, and connect with small businesses. As more people turn to AI tools instead of traditional search engines, business owners need to understand how AI can strengthen their marketing efforts and increase their visibility online. Part of the AI Fundamentals: A Playbook for SMBs series, this focused session explores practical ways to use AI for marketing. You'll gain insight into the tools and strategies that can help you create content more efficiently, improve customer engagement, and position your business to be found through AI-powered search experiences.

You’ll learn how to:

  • Create marketing content more efficiently using AI tools.

  • Explore how chatbots can support lead capture and customer engagement.

  • Automate marketing and customer relationship tasks using AI and CRM tools.

  • Understand the basics of Answer Engine Optimization (AEO) and how AI-powered search is changing customer discovery.

Who should attend

This workshop is designed for small business owners, entrepreneurs, and marketing professionals who want to better understand how AI can support their marketing efforts. It is especially valuable for those looking to improve efficiency, expand their online presence, and prepare for the growing role of AI in customer search and discovery.

What you’ll walk away with

You'll leave with a practical understanding of how AI can support your marketing initiatives, where these tools provide the greatest value, and which strategies may be the best fit for your business. You'll also gain a clearer understanding of how AI is changing the way customers find businesses and what steps you can take to stay competitive.

BEFORE YOU ATTEND

This workshop is part of the AI Fundamentals: A Playbook for SMBs series. If you are new to the series, we recommend you watch the introductory session – AI FUNDAMENTALS: The Small Business Owner's Playbook - to build a broader foundation for using AI in your business.

View Event →
Aug
5

Thinking about Entrepreneurship? How about Buying a Business or a Franchise?

Overview of This Live Webinar:

Switching from having a job to running your own business is not as hard as you might imagine. This workshop provides the framework to help you decide if entrepreneurship is right for you and whether you should pursue a non-franchise acquisition (ETA) or license a franchise.

Designed for first-time buyers, especially later-stage career professionals interested in owning a business, this session explores the realities of buying into an established cash flow versus starting from zero.

Key Learning Objectives:

By the end of this workshop, attendees will be able to:

  • Compare Business Models: Understand the difference between buying an independent operation (ETA) versus a franchise system, including the impact on creativity, control, and costs.

  • Analyze Financial Viability: Understand how to see if the business is priced correctly and displays signs of good financial health.

  • Master the Sourcing Process: Discover how to build a "deal funnel," from signing NDAs to executing a binding Letter of Intent (LOI) and managing due diligence.

  • Navigate Financing: Understand how to finance the purchase.

  • Identify Red Flags: Learn strictly defined "pass" criteria, such as high customer concentration (>30% revenue from one client) or declining 3-year growth trends.

  • Evaluate Franchises: Gain insight into estimating the total investment costs including royalty structures, and the reality of being an owner-operator vs. a semi-absentee owner.

Who Should Attend:

  • First-time business buyers or recently laid-off professionals looking to control their own destiny.

  • Individuals interested in opportunities close to home in the DC Metro (MD/DC/VA) market.

  • Aspiring owners willing to leverage assets and personal guarantees to build their business.

View Event →

ON DEMAND COURSES

PROGRAMS