Craft Beverage Program

Whether you are a seasoned industry veteran or new to the craft beverage arena, the Virginia SBDC Craft Beverage Program is here to help your business develop resilience and a sustainable growth strategy. The CBA (Craft Beverage Assistance) program works with Virginia’s breweries, wineries, distilleries, and cideries to address industry-specific concerns through counseling and training tailored to the industry’s needs.

The CBA provides business counseling on:

Market Analysis - SBDC clients can receive counsel on all elements of the marketing mix, including branding, positioning, and pricing.

Distribution and Logistics - the CBA helps clients develop a sound distribution and logistics program for their products.

Sales Strategy - counseling in this area focuses on emphasizing strengths and responding to market conditions.

Marketing and Promotion - the CBA helps companies better articulate their products’ value and drive sales through brand positioning, event programs, and promotional material development.

Back-of-House Operations - SBDC clients get advice on efficient operations and critical areas like staffing and production management.

Expansion and Exports - the CBA helps craft beverage companies expand into new markets, both domestic and international.

To get connected with the Virginia SBDC Craft Beverage Program, reach out to your advisor, or get matched today!