Increase Customer Spending and Repeat Buyers
What if we told you there is one strategy that can increase your customer spending, brand loyalty, and number of repeat buyers?
Great news, customer engagement can do all of that and more!
What is Customer Engagement?
You have probably heard the phrase “Customer Engagement” thrown around like other buzzwords such as “Synergy” or “Growth-Hacking” but what exactly does customer engagement mean?
If you Google the phrase, you are sure to find countless definitions, but don’t be intimidated! While there are many definitions, simply put, customer engagement refers to the measurement of the interaction between your customers and your brand.
This means that any time a customer encounters your brand, it is technically customer engagement. However, each business will need to take a more targeted approach and define what specific activities they consider to be meaningful engagement for their business in order to track their individual goals.
Depending on your industry, business goals, or customer demographics, some of your metrics could include social media interaction, average time on your website, your website bounce rate, and more.
Why does Customer Engagement Matter?
Each time a customer interacts with your brand, there is an opportunity for their engagement to increase or decrease. Increased engagement can lead to increased loyalty, sales, and referrals...which all impact your business’s profits.
If you’d like to learn more about customer engagement, sign up for our email drip course. It’s X sessions and will arrive in your inbox every X days. The course includes action-oriented information that you can start using today to impact customer engagement. We will cover:
What customer engagement can do for your business
How to engage customers with your website, email, and social media
How to measure customer engagement
And many more practical steps to help you build a loyal following