We believe in having a child like mind when it comes to learning. Open to all possibilities.
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
WORKSHOPS AND EVENTS
Virginia Tourism Corporation Grant Programs
Join us for an informative virtual session led by the Virginia Tourism Corporation (VTC) Grants team!
VTC offers several funding programs to assist the Virginia travel industry. This webinar will focus on the Marketing Leverage Program grant, for travel industry partners including small businesses, DMOs, private sector attractions, accommodations, museums, lodging and events - which opens in mid-February 2026.
Join Staci Martin, Grants Director, Noah Salaah ad-Deen, Grants Manager, and Shruthi Manimaran, Grants Coordinator for a deep dive into this program.
You will leave with a better understanding of
the program
the marketing focus
who is eligible
in-kind and cash management requirements
timelines and deadlines
and how to apply
Estimated Taxes: Simple, Clear, No Surprises
Confused about when to pay, how much to pay, or whether you even need to?
Learn the basics every business owner should know. Who must make estimated payments, how to calculate them in real life, and how to avoid IRS penalties without draining your bank account.
Taught by Tom Tanner, Licensed IRS Enrolled Agent & Business Advisor, Greater Roanoke & NRV SBDC Business Advisor
Taking Advantage of Tourism Resources as a Craft Beverage Producer
In most instances, Virginia companies that produce alcohol aren’t just manufacturers – they welcome customers into their facilities as hospitality and tourism businesses. As such, there’s a world of tourism support available to those who know how and who to ask.
In this webinar, Craft Beverage Assistance Manager Chris Van Orden will ask Laura Messer, Destination Development Manager at Virginia Tourism Corporation about the bevvy of resources that producers can leverage to improve the volume and experience of visitors coming to their taprooms and tasting rooms.
Protecting Your Business in 2026: Cybersecurity Essentials for Small Business Owners
Cybersecurity isn’t just an IT issue—it’s a business survival issue. This webinar introduces the core cybersecurity risks impacting small businesses in 2026 and what owners can do today to protect their operations.
Key topics include:
Common cyber-attacks affecting small businesses
Financial and operational impacts of cyber incidents
Data protection and privacy basics
Managing vendor and partner risk
Simple cybersecurity best practices that work
Designed for non-technical audiences, this session emphasizes clarity, confidence, and practical next steps.
Speaker: Quiana Gainey, Virginia SBDC Cyber Industry Expert
QuickBooks 101: Set Up and Start Tracking Your Business Finances
QuickBooks can make running your business easier—once you know how to use it.
In this hands-on session, you’ll learn how to get started in QuickBooks and set up your system to track your income, expenses, and invoices the right way from the beginning.
You’ll learn:
How to navigate QuickBooks and choose the right version
How to connect your bank account and categorize transactions
How to create a chart of accounts tailored to your business
How to record expenses, send invoices, and run basic reports
What to do each week/month to stay on track
This session is best for small business owners who are new to QuickBooks or want a reset on how it’s set up.
Intellectual Property Fundamentals
Unfamiliar with patents, trademarks, copyrights, and trade secrets? Learn about intellectual property (IP) basics and potential ways to protect your innovations as you transition from idea to product. The session will cover:
What is the USPTO?
An overview of intellectual property types: patents, trademarks, copyrights, and trade secrets
Why innovators and entrepreneurs should consider protecting their IP
How to get started in protecting your intellectual property.
Webinar presented in collaboration with the United States Patent and Trademark Office.
Smart Start
Are you thinking about starting a business or have you recently launched your business, and want to be sure you’re on the right track? Join us for Smart Start!
Businesses that start with a solid foundation of research, planning, and setup are up to 89% more likely to remain open three years later. That’s a percentage worth betting on!
Smart Start is an interactive introductory workshop designed to answer your start-up questions and help you take the right first steps with clarity and confidence. In this session, an SBDC business advisor will share the core building blocks of a successful business and provide practical guidance to help you move from idea to action. Whether you’re still shaping your concept or ready to formalize your plans, Smart Start offers trusted tools and insights to support informed decision-making.
Smart Start also introduces you to the support available through the SBDC. The topics covered in this class create a strong foundation for your next conversation with an SBDC advisor.
What you'll explore during Smart Start:
If entrepreneurship is right for you
How to pick the perfect customers
How to best validate your idea
Keys to growing an iconic brand
Steps to laying the foundation for a legitimate business
What resources are available to you
Determine what stage you are in and what your next steps are
Smart Start participation is required for individuals who have not yet started a business before scheduling a one-on-one advising appointment with an SBDC Business Advisor. This ensures advising sessions are focused and productive.
You've Got the Business Now Let's Organize the Finances
Getting your finances organized is the first step toward scaling your business or applying for funding. In this session, we’ll walk through simple, practical steps to help you structure your finances, build better habits, and prepare for next steps—whether that’s going after a loan or growing your operations.
You’ll learn:
How to separate personal and business finances
What basic bookkeeping looks like (even using a spreadsheet)
Simple systems to track income, expenses, and receipts
What reports like an income statement can show you
How to set goals and forecast your cash flow
This session is ideal for business owners who are ready to get structured before diving into accounting software.
SBA Loan Programs: Up to $5 Million Available for Small Businesses
Small Business Administration loans can be used for a wide variety of needs including working capital, purchases of inventory and equipment, refinancing business debt, buying a business, and the purchase or construction of owner-occupied commercial real estate.
During this webinar, we will discuss the three main SBA Loan Programs - 7(a), 504 and Microloans. You will receive guidance on….
what to do before approaching a lender
what the SBA application process looks like
how to find SBA lenders
Mobile Apps: How to Plan, Execute & Launch
Does your business need a mobile app?
In this webinar, you will learn if your small business will benefit from having a mobile app, and the steps to successfully deploy and market your app on the app stores. Areas covered include:
Market Research
App Scoping
Finding a Developer and Budget
App Business Planning
Marketing Approach
Building a Prototype
Launching an App
Promoting App
Presenter: Cameron Nelson, CEO of Tenzing Startup Consultants
Gov Con: Proposal Development
The Federal Government buys over $600 billion per year on goods and services, 23% of that spend is allocated for Small Business. In order to be successful in government contracting you must know how to respond to a solicitation with a winning proposal. A properly formatted proposal will help you get noticed and differentiate you from your competition and show you are a responsible and responsive bidder. In this presentation you will learn:
• Proper formatting of a proposal
• How proposals are graded
• What are some common mistakes in proposal writing
Speaker(s): Lisa Wood, Director, Virginia APEX Accelerator
Grow Smart | Designing Products or Services that Customers Want
Strong growth starts with offering products or services that truly resonate with your customers. In this workshop, business owners will use the GrowthWheel framework to evaluate how well their products or services align with customer needs, expectations, and buying behavior. Participants will explore ways to refine design, pricing, and positioning—while identifying opportunities for future offerings that drive value and profitability.
Agripalooza
Agripalooza -- Where Technology Meets Tradition
An event by Your Virginia SBDC Greater Roanoke & NRV Team in partnership with Ferrum College and Franklin County.
Join us for Agripolooza, Where Technology Meets Tradition, the must-attend event for agriculture business owners and entrepreneurs! This engaging conference focuses on blending innovation with tradition to address the challenges and opportunities facing the agriculture industry today. Whether you're running an established operation or just starting out, this event is designed to provide the insights, tools, and connections you need to succeed. Don’t miss this opportunity to engage with a thriving agriculture community and take your operation to the next level.
Featured Keynote Speakers coming soon!
Conference Highlights
Interactive Breakout Sessions
Networking Opportunities
Actionable Takeaways and
Resource Connections
QuickBooks 201: Beyond the Basics
Already using QuickBooks but want to take it further?
This intermediate-level training will help you get more value from the platform by showing you how to use advanced tools, spot errors, and build better reports to support your business decisions.
You’ll learn:
How to reconcile accounts and fix common mistakes
How to customize and analyze reports (income/P&L, balance sheet, cash flow)
How to manage customers, vendors, and products/services more effectively
Tips for cleaner books and smoother reporting
Answers to your specific questions during Q&A
This session is perfect for QuickBooks users who are ready to go beyond setup and start using the platform more strategically.
Smart Start
Are you thinking about starting a business or have you recently launched your business, and want to be sure you’re on the right track? Join us for Smart Start!
Businesses that start with a solid foundation of research, planning, and setup are up to 89% more likely to remain open three years later. That’s a percentage worth betting on!
Smart Start is an interactive introductory workshop designed to answer your start-up questions and help you take the right first steps with clarity and confidence. In this session, an SBDC business advisor will share the core building blocks of a successful business and provide practical guidance to help you move from idea to action. Whether you’re still shaping your concept or ready to formalize your plans, Smart Start offers trusted tools and insights to support informed decision-making.
Smart Start also introduces you to the support available through the SBDC. The topics covered in this class create a strong foundation for your next conversation with an SBDC advisor.
What you'll explore during Smart Start:
If entrepreneurship is right for you
How to pick the perfect customers
How to best validate your idea
Keys to growing an iconic brand
Steps to laying the foundation for a legitimate business
What resources are available to you
Determine what stage you are in and what your next steps are
Smart Start participation is required for individuals who have not yet started a business before scheduling a one-on-one advising appointment with an SBDC Business Advisor. This ensures advising sessions are focused and productive.
Intro to State Government Contracting
Each year, the State buys goods and services totaling more than $7 billion – learn how your company can be a part of that!
This webinar is designed to educate small business owners about opportunities to sell their goods and services to the Commonwealth of Virginia and many local governments.
The workshop will provide information about the Virginia procurement process (the eVA system) and the benefits of SWaM certification.
Speaker: Angela Barber, Business Services Manager, Virginia Department of Small Business and Supplier Diversity, Eastern VA Region
By registering for this seminar, you grant the Virginia SBDC permission to share your contact information with the speaker.
QuickBooks 101: Set Up and Start Tracking Your Business Finances
QuickBooks can make running your business easier—once you know how to use it.
In this hands-on session, you’ll learn how to get started in QuickBooks and set up your system to track your income, expenses, and invoices the right way from the beginning.
You’ll learn:
How to navigate QuickBooks and choose the right version
How to connect your bank account and categorize transactions
How to create a chart of accounts tailored to your business
How to record expenses, send invoices, and run basic reports
What to do each week/month to stay on track
This session is best for small business owners who are new to QuickBooks or want a reset on how it’s set up.
Gov Con: Developing Capabilities Statement
The Federal Government buys over $600 billion per year on goods and services, 23% of that spend is allocated for Small Business. This is a huge opportunity for firms, who qualify, to grow their business and become part of the challenging world of Government Contracting through set-aside opportunities. In order to get noticed by small business offices, you must first create a winning capability statement. This is the most importing marketing piece you will create for your business. A properly formatted capability statement will help you get noticed and differentiate you from your competition.
Key Takeaways:
Proper formatting of the statement
Information to include and not include
Differentiators, Core competencies and past performance content
You will be provided an editable template to use for your own capability statement
How to use the statement
Speaker(s): Lisa Wood, Director of Virginia APEX Accelerator
Trademark Basics
Join us for a discussion about what all entrepreneurs, small businesses, and start-ups should know about trademarks. We’ll discuss what trademarks are, the benefits of federal trademark registration, and the basics of the registration process. We’ll also talk about why it’s so important for any new business to select a trademark that is both federally registrable and legally protectable.
We’ll direct you to free resources from the USPTO and close out the discussion with a question-and-answer session.
Webinar presented in collaboration with the United States Patent and Trademark Office.
Smart Start
Are you thinking about starting a business or have you recently launched your business, and want to be sure you’re on the right track? Join us for Smart Start!
Businesses that start with a solid foundation of research, planning, and setup are up to 89% more likely to remain open three years later. That’s a percentage worth betting on!
Smart Start is an interactive introductory workshop designed to answer your start-up questions and help you take the right first steps with clarity and confidence. In this session, an SBDC business advisor will share the core building blocks of a successful business and provide practical guidance to help you move from idea to action. Whether you’re still shaping your concept or ready to formalize your plans, Smart Start offers trusted tools and insights to support informed decision-making.
Smart Start also introduces you to the support available through the SBDC. The topics covered in this class create a strong foundation for your next conversation with an SBDC advisor.
What you'll explore during Smart Start:
If entrepreneurship is right for you
How to pick the perfect customers
How to best validate your idea
Keys to growing an iconic brand
Steps to laying the foundation for a legitimate business
What resources are available to you
Determine what stage you are in and what your next steps are
Smart Start participation is required for individuals who have not yet started a business before scheduling a one-on-one advising appointment with an SBDC Business Advisor. This ensures advising sessions are focused and productive.
Using AI for Sales Planning
Ready to turn big sales goals into focused, doable action? AI for Sales Planning invites growing businesses to use AI to bring clarity to forecasting, prioritize the right opportunities, and stay consistent with follow-through. Join us to build a simple, practical framework that turns annual revenue targets into confident, week-by-week sales momentum.
Vision 2026: From Goals to Growth
A Practical Planning Session for Business Owners Ready to Scale
Growth doesn’t happen by accident — it happens through clear goals, honest reflection, and intentional execution.
Vision 2026 is an interactive, in-person working session designed for established business owners who are ready to scale with purpose over the next 12–24 months. Using the Greater Roanoke & NRV SBDC Goal Setting Workbook, participants will step back from daily operations to assess where their business is today, define what meaningful growth looks like, and build a realistic plan to get there.
This session is hands-on and practical. Business owners will work through guided exercises to reflect on wins and losses, identify non-negotiables, uncover bottlenecks, set measurable revenue and operational goals, and translate those goals into clear actions and timelines. Peer discussion and facilitated guidance help participants pressure-test ideas and strengthen accountability.
During this session, you will:
Reflect on business wins, losses, and missed opportunities to inform future decisions
Clarify your Vision for 2026 and set intentional, values-aligned goals
Identify bottlenecks, glass ceilings, and capacity constraints limiting growth
Break revenue and operational goals into realistic milestones
Prioritize actions using SMART goal planning and outcome-based thinking
Align your time, energy, and resources to support sustainable growth
Establish accountability and feedback loops to support follow-through
Who should attend:
Business owners with 2+ years in operation
Entrepreneurs thinking about scaling revenue, capacity, or impact
Owners feeling stretched and ready to grow more intentionally
Business leaders who want structure, clarity, and accountability—not fluff
Participants will leave with momentum, having begun their planning workbook, identified priority actions, clarified their growth direction, and gained peer insights and connections to ongoing SBDC resources.
Smart Start
Are you thinking about starting a business or have you recently launched your business, and want to be sure you’re on the right track? Join us for Smart Start!
Businesses that start with a solid foundation of research, planning, and setup are up to 89% more likely to remain open three years later. That’s a percentage worth betting on!
Smart Start is an interactive introductory workshop designed to answer your start-up questions and help you take the right first steps with clarity and confidence. In this session, an SBDC business advisor will share the core building blocks of a successful business and provide practical guidance to help you move from idea to action. Whether you’re still shaping your concept or ready to formalize your plans, Smart Start offers trusted tools and insights to support informed decision-making.
Smart Start also introduces you to the support available through the SBDC. The topics covered in this class create a strong foundation for your next conversation with an SBDC advisor.
What you'll explore during Smart Start:
If entrepreneurship is right for you
How to pick the perfect customers
How to best validate your idea
Keys to growing an iconic brand
Steps to laying the foundation for a legitimate business
What resources are available to you
Determine what stage you are in and what your next steps are
Smart Start participation is required for individuals who have not yet started a business before scheduling a one-on-one advising appointment with an SBDC Business Advisor. This ensures advising sessions are focused and productive.
Bonding Basics: A Key to Government Contract Readiness
Bonding can be a critical requirement when pursuing government contracts—but for many small businesses, it’s also one of the least understood. In this one-hour session, industry experts from Assured Partners will walk you through the fundamentals of bonding, including what it is, when it's required, and how to qualify. You’ll gain a clearer understanding of how bonding fits into the government contracting process and what steps you can take now to become bond-ready for future opportunities.
Whether you're new to contracting or looking to sharpen your skills this workshop for you.
This workshop is presented in partnership with Virginia APEX Center, Southwest Virginia Community College APEX Center, the Virginia Department of Small Business and Supplier Diversity and the Virginia Small Business Development Center, Greater Roanoke & NRV.
Smart Start
To meet the growing demand of our region’s start-ups, we’ve created a course to accelerate your idea into an actionable start. Businesses that start with a solid foundation of research, planning, and setup are up to 89% more likely to remain open three years later. That’s a percentage worth betting on!
What you'll explore:
If entrepreneurship is right for you
How to pick the perfect customers
How to best validate your idea
Keys to growing an iconic brand
Steps to laying the foundation for a legitimate business
What resources are available to you
Determine what stage you are in and what your next steps are
Grow Smart: Business Partnerships and Collaborations
Growth isn’t just about working harder—it’s about working smarter and unlocking untapped potential.
Great businesses aren't built alone. In this interactive Grow Smart session, we’ll explore how to strategically develop partnerships and collaborations that fuel growth, reduce risk, and unlock new markets. Whether you're thinking about co-marketing, shared services, joint ventures, or formal partnerships, this session will help you evaluate opportunities and build strong, mutually beneficial relationships.
Using the GrowthWheel framework, you'll learn how to assess partnership readiness, identify potential collaborators, and set up agreements that support your long-term goals.
Scale Up NRV
Scale Up NRV is a one-day, in-person event designed for growth-minded business owners who are ready to take their companies to the next level. This high-energy program combines expert-led sessions, a powerful keynote, and engaging panel discussions to deliver actionable strategies for scaling sustainably, leveraging emerging technologies like AI, streamlining operations, and accessing the capital needed to expand.
One Star: Customer Service Training
From Bad Reviews to Raving Fans: Fix Your Customer Service Like the Top 10%
Bad reviews aren’t just embarrassing — they’re expensive. In this dynamic in-person workshop, you'll uncover where poor customer experiences are draining your business and learn how to fix them using proven, high-touch hospitality systems.
You will learn:
What One Star Really Costs
First Impressions are Sales Conversations
Consistency Builds Trust
Fix it Fast -- Customer Service Recovery Systems
and More!
One Star is designed for small business owners, managers, frontline team leads, and anyone responsible for customer experience, client service, or hospitality — including entrepreneurs aiming to build a five-star reputation and grow referrals.
Registration is limited to 15 People — reserve your seat now and start turning one-star service into five-star success
QuickBooks 101: Set Up and Start Tracking Your Business Finances
QuickBooks can make running your business easier—once you know how to use it.
In this hands-on session, you’ll learn how to get started in QuickBooks and set up your system to track your income, expenses, and invoices the right way from the beginning.
You’ll learn:
How to navigate QuickBooks and choose the right version
How to connect your bank account and categorize transactions
How to create a chart of accounts tailored to your business
How to record expenses, send invoices, and run basic reports
What to do each week/month to stay on track
This session is best for small business owners who are new to QuickBooks or want a reset on how it’s set up.
This event is part of Capital Pathways, a no-cost program from the Virginia SBDC that helps small businesses get the funding they need to grow. The program is designed for very small (fewer than 10 employees), emerging, and growth-ready businesses that face challenges accessing traditional financing. It offers hands-on group learning, guided implementation, and extended one-on-one support focused on strengthening your finances, loan applications, and legal setup.
PLEASE NOTE: Capacity will be limited for this webinar as it is an interactive session. Please be mindful and register only if you will be able to attend.
Guest Speaker: Jamee Dion, QuickBooks Certified Trainer
Smart Start
💡 Have a business idea—or just curious if entrepreneurship is right for you?
Businesses that start with a strong foundation are 89% more likely to still be open three years later—and we’ll show you what that foundation looks like.
Join our Smart Start Workshop to explore:
✅ If entrepreneurship fits your goals and lifestyle
✅ How to test and validate your idea
✅ Keys to building a brand customers trust
✅ The steps to launch if and when you’re readymers love
✅ The steps to launch with confidence
IRS Workshop: Tax Deposits and Payroll Tax Reporting
A virtual Small Business Tax Workshop with the Internal Revenue Service!
What are the responsibilities for filing and paying tax deposits?
In this FREE presentation, you will learn:
the federal tax deposit process
deposit requirements and penalties
how to file the following returns:
Form 941, Employers Quarterly Federal Tax Return
Form 944, Employers Annual Federal Tax Return
Form 943, Employer's Annual Tax Return for Agricultural Employees
Guest Speaker: Paul Sadler, Senior Stakeholder Liaison within the Communications and Liaison office of the Internal Revenue Service. With well-rounded expertise in conducting comprehensive audits, resolving complex tax disputes, and managing taxpayers, Paul has a proven record of providing taxpayer education and promotion of Internal Revenue Service products and services.
Know Your Numbers: How to Read and Use Your Financial Statements
If your bookkeeping is up and running, the next step is understanding what your numbers are telling you.
In this 90-minute bootcamp, we’ll demystify the core financial statements every small business owner should know—and show you how to use them to make better decisions.
You’ll learn:
What an income/profit & loss, balance sheet, and cash flow statement actually show
How to spot trends and red flags in your reports
How to make sense of these numbers in QuickBooks or a spreadsheet
How to use your financial data to plan, pivot, or seek funding
This session is ideal for business owners who already track their finances and want to become more confident and strategic in how they use that information.
This event is part of Capital Pathways, a no-cost program from the Virginia SBDC that helps small businesses get the funding they need to grow. The program is designed for very small (fewer than 10 employees), emerging, and growth-ready businesses that face challenges accessing traditional financing. It offers hands-on group learning, guided implementation, and extended one-on-one support focused on strengthening your finances, loan applications, and legal setup.
Using AI to Develop an Email Outreach Sequence
Writing follow-up emails is time-consuming. This interactive workshop shows you how to use AI to create email outreach sequences that sound human and drive engagement. Email sequences are great for client follow-ups, lead nurturing, and re-engaging past customers.
Participating in this session you will learn how to:
How to build a 3-5 email sequence with AI
Personalizing emails without doing it all manually
Tools to schedule, send, and track performance
Hacked Headlines: What Recent Cyber Attacks Teach Us About Small Business Security
From major ransomware incidents to attacks on critical infrastructure, cyber headlines are everywhere. But what do these threats mean for small businesses?
This webinar decodes recent high-profile breaches—like those affecting healthcare systems, government agencies, and retailers—and highlights lessons small businesses can apply to prevent similar risks.
Speaker: Quiana Gainey, Virginia SBDC Cyber Industry Expert
What to do when Distribution isn't Working
Many craft beverage producers - especially those in operation for 5+ years - rely heavily on distribution to drive volume sales and topline revenue. But a crowded marketplace, downward consumption trends, and other headwinds mean that distribution just isn't working for a lot of companies these days.
In this webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will ask Julie Rhodes of Not Your Hobby Marketing about the various struggles facing producers and the strategies they can deploy to get back on track.
Guest Speaker: Julie Rhodes, Not Your Hobby Marketing
SEO & Social Selling
Determine your business identity and founder story to confidently introduce your brand.
Note — This is an interactive workshop!
What Lenders Look For: Tips to Strengthen Your Loan Application
Getting a small business loan can feel confusing—but it doesn’t have to be. In this session, hear directly from a banking expert about what lenders really look for when reviewing loan applications.
You’ll learn:
What banks consider when deciding on a loan
What makes a strong application
How to improve your chances of getting approved
This event is part of Capital Pathways, a no-cost program from the Virginia SBDC that helps small businesses get the funding they need to grow. The program is designed for very small (fewer than 10 employees), emerging, and growth-ready businesses that face challenges accessing traditional financing. It offers hands-on group learning, guided implementation, and extended one-on-one support focused on strengthening your finances, loan applications, and legal setup.
Government Proposals: Structure, Strategy, Success
Writing a government proposal can feel overwhelming, but with the right approach, it becomes manageable—and even strategic. Learn the essential elements of a strong government proposal, what buyers are looking for, and how to avoid common mistakes. Whether you’re responding to an RFP or submitting a quote, this session will help you sharpen your skills and increase your chances of winning contracts.
Whether you're new to contracting or looking to sharpen your skills this workshop for you.
This workshop is presented in partnership with Virginia APEX Center, Southwest Virginia Community College APEX Center, the Virginia Department of Small Business and Supplier Diversity and the Virginia Small Business Development Center, Greater Roanoke & NRV.
SBA Loan Programs: Up to $5 million Available for Small Businesses
Small Business Administration loans can be used for a wide variety of needs including working capital, purchases of inventory and equipment, refinancing business debt, buying a business, and the purchase or construction of owner-occupied commercial real estate.
During this webinar, we will discuss the three main SBA Loan Programs - 7(a), 504 and Microloans. You will receive guidance on….
what to do before approaching a lender
what the SBA application process looks like
how to find SBA lenders
This event is part of Capital Pathways, a no-cost program from the Virginia SBDC that helps small businesses get the funding they need to grow. The program is designed for very small (fewer than 10 employees), emerging, and growth-ready businesses that face challenges accessing traditional financing. It offers hands-on group learning, guided implementation, and extended one-on-one support focused on strengthening your finances, loan applications, and legal setup.
Mobile Apps: How to Plan, Execute & Launch
Does your business need a mobile app?
In this webinar, you will learn if your small business will benefit from having a mobile app, and the steps to successfully deploy and market your app on the app stores. Areas covered include:
Market Research
App Scoping
Finding a Developer and Budget
App Business Planning
Marketing Approach
Building a Prototype
Launching an App
Promoting App
Speaker(s): Cameron Nelson, CEO of Tenzing Startup Consultants
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Franchising Too - Trends, Opportunities, and Obstacles
Which are the best franchises to invest in today, and what does it take to open a franchise in Virginia?
Whether you are able to operate a franchise full-time, or you want to run a business semi-passively while working a day job, learn more about...
how the franchise industry has changed since the pandemic
how the customers have changed
what the next big opportunities are in franchising!
We will also discuss common pitfalls to obstacles to success. You won't want to miss this!
By registering for this seminar, you grant Virginia SBDC permission to share your name and email address with the speaker.
Speaker: Heather Rosen, FranNet of Virginia and D.C.
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
SEO & Social Selling
The following will be covered during this live webinar:
Power of SEO and social media for attracting customers, including local SEO to precisely target your market.
Website optimization for lead generation. How personas, message maps, and content calendars help to make your website and social media footprint more attractive when integrated.
Social selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins.
What your digital channel strategy needs, to be effective in terms of content, technology and investment.
How to effectively use paid media and advertising. Cost savings of optimizing your website and SEO to maximize paid media spend and ROI.
Speaker(s): Hussain Shah, Subject Matter Expert - Digital Marketing, Mason SBDC & Timm Johnson - Director, Mason SBDC
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Building A Cyber Resilient Business
Arm yourself with strategies for long-term security!
In an era marked by relentless cyber threats, building a cyber-resilient business is not just a goal—it's a necessity. This comprehensive guide explores the key components of cyber resilience, equipping business owners and leaders with the knowledge and tools needed to fortify their organizations against cyber-attacks.
From implementing robust security measures and leveraging cutting-edge tools with proactive planning and strategic investments, businesses can thrive in an increasingly digital world while safeguarding their assets, reputation, and customer trust.
Speaker(s): Quiana Gainey, Virginia SBDC Cyber Industry Expert
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Smart Start
This workshop will not be recorded, attendance is required to receive bonus materials in the mail.
This class is held virtually via Zoom. You will see the Zoom link once registration is complete. Please save the link to access the workshop. We recommend joining from your computer/laptop for the best experience.
Course Description
To meet the growing demand of our region’s start-ups, we’ve created a course to accelerate your idea into an actionable start. Businesses that start with a solid foundation of research, planning, and setup are up to 89% more likely to remain open three years later. That’s a percentage worth betting on!
What you'll explore:
- If entrepreneurship is right for you
- How to pick the perfect customers
- How to best validate your idea
- Keys to growing an iconic brand
- Steps to laying the foundation for a legitimate business
- What resources are available to you
- Determine what stage you are in and what your next steps are
Bonus Material (worth $450):
1. Entrepreneur Certificate
We’ve partnered with StartUp Virginia to provide you with a scholarship to complete a certificate in entrepreneurship. You will receive your unique scholarship code in the mail upon completion of Smart Start along with a link to get started.
2. Entrepreneur Guidebook
Our region's #1 guide for entrepreneurs that includes everything you need to start smart.
3. E-Myth Revisited book
We believe every business needs to start with growth in mind. This book outlines the steps to consider when working _on_ your business.
4. Tax Calendar
A tax calendar prepared by a tax accountant to keep track of when and what taxes are due as a business.
Cost:
$35.00 per company for up to four members of the respective company to participate
Fine Print:
The cost of this workshop is directly allocated to Greater Roanoke & NRV Small Business Development Center programming.
Refunds are not available. The cost of the workshop covers the planning, preparation, and materials that are coordinated in advance.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Building Your Business Performance Dashboard Metrics
During this workshop you will be guided through a step-by-step process of building a business performance dashboard, complete with relevant metrics, that is invaluable to meet your strategic and tactical goals and objectives. This webinar is extremely useful for early stage companies, growth, or even mature businesses! During this workshop you will learn:
What business dashboards look like
Understand why a “scorecard” is important
Become familiar with the principles that guide your 1st dashboard draft
How to get started and begin building a dashboard for your business
Decide on a group of simple but important key metrics
See what software is available, making scorecard development easier
Learn how and when to use these new business metrics with your business team
See how dashboard insights can make a positive impact on your business performance
AND... hear answers to many of your business briefing questions in real time!
Speaker: George Siragusa, Senior Business Advisor
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Combating Social Engineering Attacks
Learn strategies for mitigating escalating cybersecurity threats!
As social engineering attacks continue to evolve and escalate, businesses must arm themselves with effective defense strategies. This comprehensive resource delves into the world of social engineering, offering insights into the latest tactics used by cybercriminals to manipulate employees and gain unauthorized access to sensitive information. With the right knowledge and proactive measures in place, businesses can strengthen their security posture and safeguard against the ever-growing menace of social engineering attacks.
Speaker(s): Quiana Gainey, Virginia SBDC Cyber Industry Expert
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
GovCon 101: Creating a Capabilities Statement
The Federal Government buys over $600 billion per year on goods and services, 5% of that spend is allocated for Small Business. This is a huge opportunity for firms, who qualify, to grow their business and become part of the challenging world of Government Contracting through set-aside opportunities. In order to get noticed by small business offices, you must first create a winning capability statement. This is the most importing marketing piece you will create for your business. A properly formatted capability statement will help you get noticed and differentiate you from your competition.
Key Takeaways:
Proper formatting of the statement
Information to include and not include
Differentiators, Core competencies and past performance content
You will be provided an editable template to use for your own capability statement
How to use the statement
Speaker(s): Lisa Wood, Virginia PTAC
Cost: No Fee
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
User Experience: Why It Matters for Your Small Business Website
Is your website easy to use? Can visitors find what they are looking for? Are they able to complete transactions without an issue?
Whether highlighting your expertise, facilitating sales or providing options to contact you, the user experience of your business website matters. Join Lisa D. Dance, an experienced UX Research Consultant, as she shares actionable tips on making your website easy to use without breaking the bank.
Speaker(s): Lisa Dance, Service Ease
Fee: No Cost
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Success Through e-Commerce
Join us if you’re interested in pivoting more of your efforts to ONLINE SALES!
This session will cover:
The variety of websites available, the possibilities for upgrading yours to better accommodate online sales and the estimated costs to accomplish this.
The various e-commerce platforms available and how to select the best based on your specific business needs.
How to setup and manage your online storefront or service portal and how to use data and marketing to maximize returns.
A confirmation email with the Zoom login information will be sent after registration - a day before before the event - please be on the lookout for it.
Speaker(s): Cameron Nelson, CEO of Tenzing Startup Consultants
Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.
Pre-registration is required to receive the instructions to attend the workshop.
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

