This workshop is for Business Owners in Franklin County, Towns of Boones Mill and Rocky Mount and will be held
in-person at the Franklin Center

Dive into the World of Marketing during this interactive workshop participants will explore complex marketing realms, and gain insights into various strategies and channels.

Learning Objectives:

• Understanding the Marketing: Explore the various marketing segments, from advertising to online marketing

• Strategic Marketing Mix: Learn how to combine different marketing methods effectively for diverse objectives.

• Channel Exploration: Delve into multiple media channels and their unique roles in a marketing plan.

• Customer-Centric Approaches: Discover methods for tailoring marketing messages to specific customer needs.

• Practical Insights: Gain valuable knowledge on conducting customer surveys and evaluating marketing effectiveness.

Fine Print:

Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.

The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

Speaker(s): Jeff Robertson, Franklin County Small Business Advisor

Fee: No Cost