Selling into the healthcare industry can be difficult due to the complexity of its buying ecosystem. During this session, the ICAP team will discuss the healthcare industry's overall buying ecosystem, as well as the different pathways available, specifically for medical devices. There will also be several current companies used as case studies and they will discuss their journey through this process.

Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.

The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.