With distribution tightening, many alcohol producers are looking to direct-to-consumer sales as a high-margin strategy for driving profits. But there’s a limit to the volume achievable via the tasting room. That’s why it’s important to build and grow effective membership clubs – they extend DTC sales beyond the TR and create strong customer bonds.

In this webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will ask Janine Aquino, Senior Consultant at Aquino Baron Consulting, how producers can make the most of their membership clubs.

Speakers: Chris Van Orden, Manager, Virginia SBDC Craft Beverage Assistance and Janine Aquino, Senior Consultant, Aquino Baron Consulting

Fee: No cost