Power of SEO and social media for attracting customers, including local SEO to precisely target your market. Attendees will learn about:
Website optimization for lead generation. How personas, message maps, and content calendars help to make your website and social media footprint more attractive when integrated.
Social selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins.
What your digital channel strategy needs, to be effective in terms of content, technology and investment.
How to effectively use paid media and advertising. Cost savings of optimizing your website and SEO to maximize paid media spend and ROI.
Speakers: Hussain Shah and Timm Johnson, Mason SBDC
Fee: No cost
The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.