The following will be covered during this live webinar:

• Power of SEO and social media for attracting customers, including local SEO to precisely target your market.

• Website optimization for lead generation. How personas, message maps, and content calendars help to make your website and social media footprint more attractive when integrated.

• Social selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins.

• What your digital channel strategy needs, to be effective in terms of content, technology and investment.

• How to effectively use paid media and advertising. Cost savings of optimizing your website and SEO to maximize paid media spend and ROI.

Speaker(s): Hussain Shah, Subject Matter Expert - Digital Marketing, Mason SBDC & Timm Johnson - Director, Mason SBDC

Fee: No Cost

Fine Print:

Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight. 
 
Pre-registration is required to receive the instructions to attend the workshop. 

 The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you. 

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.