Understanding your target customer is paramount to success. Join us for an interactive workshop where we delve into the intricacies of customer identification using the Lean Startup Methodology and Customer Discovery techniques. This process allows you and your team how to better understand what your proposed customers are doing now and how you can best fit into their buying process. These practices can be used for everything from coffee shops to medical device startups and dental offices to renewable energy ventures. 

Don't miss this opportunity to gain invaluable insights into identifying and serving your customers effectively. Whether you're launching a new venture or seeking to refine your existing business model, this workshop will equip you with the tools and knowledge you need to succeed in today's competitive landscape.

Presenter: Josh Green, Director, Innovation Commercialization Assistance Program (ICAP), Virginia SBDC

Fee: No Cost

Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight. 
 
Pre-registration is required to receive the instructions to attend the workshop. 

 The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you. 

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.