The Federal Government buys over $600 billion per year on goods and services, 23% of that spend is allocated for small businesses. This is a huge opportunity for small firms to grow their business and become part of the challenging world of Government Contracting. Before entering into this arena you must first know how to market yourself to the government. This presentation will help you prepare your firm to get noticed by the government and prime buyers by developing a proper marketing plan and strategy.

Key Takeaways:
• Steps to take to be where you can be found by buyers
• Preparing a winning capability statement
• Organize your website, business cards, and marketing materials
• Prepare a marketing plan to attract buyers

Fee: No Cost

Speaker(s): Lisa Wood is the Statewide Director of the Virginia PTAC

Fine Print:

Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.

The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.