Experienced creative director, former adjunct professor, and entrepreneur Jolinda Anderson will share some insights around why email marketing is important to consider for your small business. Despite the fact that email is 52 years old, it's definitely still a viable form of marketing your business.

• Understand the basic terminology: newsletter, sign-up forms, email platforms, freebies, content upgrades, CTAs, CTRs, open rates, etc.

• Discern what platform makes the most sense for your email needs

• Best-practices to ensure your emails get seen and opened - and you stay out of SPAM jail

• Discover how email marketing can drive better results for your business than social media alone

• Topics, frequency, design, offers, images? Let's discuss what goes into great email campaigns and create some content for your next newsletter.

Speaker: Jolinda Anderson

Fee: $15.00

Fine Print:
Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.

The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.