Today there are hundreds of small businesses that offer similar products and services in any given region, but how does your business stand out and stand true to who you are and to whom you want to reach? Is it branding!

Branding is an essential part of having and showcasing your competitive edge. Whether it’s for your products or packaging, price or place, promotions, or process or even your partnerships, branding is the biggest contributor to company’s identity, and how it is perceived. No matter what content you create or promote, it is important to have consistency in the messaging, visuals, and feelings that come from your brand.

This no-cost on-demand webinar is geared towards new businesses and those in the ideation and startup stages.

Presenter: Vijay Vaswani, Director, Mason Regional Partnerships

Fee: No cost

Fine Print:

Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.

The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.