FUEL ​YOUR ​BUSINESS

Join us for a week of expert insights, networking opportunities, and actionable advice designed ​to help you take your food + beverage business to the next level. From startup strategies to ​growth hacks, Foodiepreneur is your one-stop shop for food industry success.

October 21 -24

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An SBDC ​event ​brought to ​you by:

As one of the Mid-Atlantic's fastest growing, full-service wholesale ​distributors, Layman Distributing is proud of our diverse customer base. Our ​clients consist of retailers from all facets of the industry and include ​convenience stores, restaurants, universities, dining halls, vending services ​and independent grocers. Whether you are a chain or an independent ​operator, Layman can deliver your needs directly to your door.

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CHOOSE YOUR COURSE

This week-long event is designed for every stage of ​entrepreneur in the food and beverage industry. Daily events ​are curated both in person and virtually to give you a wide ​breadth of experiences based on your business needs. ​Kitchen tours and meet and greets are happening in both the ​Roanoke and New River Valleys.

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Curated ​Programming ​to

Your Business

Grow

VIP Marketing ​Experience

Capital Strategies ​For Growing Needs

ROA + NRV ​Kitchen Tours

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Start Smart: Food ​+ Beverage ​Edition

Expand to ​Distribute

ROA + NRV Industry ​Meet & Greet

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SP​EAKERS

Speakers and Guests have been curated to deliver insights and topics that the food + ​beverage industry care about.

John Park and Zach Jackson

JPG Agency

VIP Marketing Experience

Ja​son Burger

VDEP Food + Beverage

Virgin​ia Food F​orecast

Ju​lia Raymond

Cureate

Shelf Success

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TICKETS

We know your schedule is tight, you’re growing your business ​after all! We’ve curated a variety of options for you to get ​involved and learn from industry pros, the way you learn best.


Click on the option that you’d like to purchase.


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$75


  • VIP Marketing Experience with JPG Agency
  • VIP Six & Sky Meet Managing Partner + ​Executive Chef
  • All zoom workshops, kitchen tours, and meet ​& greet Events

Get Tickets

Hybrid Ticket

$25

  • All Zoom Workshops
  • Kitchen Tours
  • Meet & Greet Events

Get Tickets

Excludes VIP Experiences

VIP Marketing ​Experience

Only 50 Tickets

Only 20 Tickets

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Meet

Greet

&

Join the SBDC, community partners, industry leaders, and officials for a meet ​and greet. A hand shake and introduction go a long way in the food and ​beverage industry. The people you need to know will be here. No ticket ​necessary.


Beverages available for purchase.

Tuesday 10/22

4:00 - 6:00

Wednesday 10/23

3:00 - 4:30

4237 Prices Fork Road

Blacksburg, VA

1 Market Square, 6th Floor

Roanoke, VA

VIP ticket holders invited to Meet with Managing ​Partner JoJo Stockton, and Executive Chef Steven ​Lyons

Presenting Sponsor

Your One Stop Retail ​& Restaurant ​Specialist

We offer the most up-to-date technology, minimal delivery and fuel surcharges, and ​a world of innovative, real-world advice. When you partner with Layman, we deliver a ​dependable, rock-solid partnership that is committed to helping you grow your ​business. You will find out, personally, why we always say: "The only way we can ​grow our business is if we help our customers grow theirs."

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GET

YOUR

TICKETS

“This event was the best I’ve ever been to for ​the food industry. Exactly what I needed for ​my growing business.”

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Agenda

Agenda

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Monday, October 21

Tuesday, October 22

Wednesday, October 23

Thursday, October 24

11:00 AM Facebook Live


Virginia Food Forecast: ​Trends and Industry Updates


Jason Burger, VDEP Food + ​Beverage


Chris Van Orden, Virginia ​SBDC

3:00 - 4:30 PM VIP In Person ​ROA


VIP Marketing Experience

7 South Jefferson Street


John Park and Zach Jackson, JPG ​Agency

9:00 AM Zoom


Money On The Menu: Capital ​Strategies for Food + ​Beverage Business


James Cabler, Carter Bank & ​Trust


Linda Tackett, VA Small ​Business Financing Authority


Lois Miller, SERCAP


Cindy Green, LOCUS


1:00 PM In Person Tour ​ROA


LEAP Kitchen Tour


Jeff Bland, Leap Community ​Kitchen


Heather Fay, Greater ROA & ​NRV SBDC


3:00 PM In Person Tour ​ROA


Six & Sky Kitchen Tour


JoJo Stockton, Managing ​Partner


Steven Lyons, Executive Chef





4:00 - 6:00 PM In Person ​ROA


Meet & Greet


Six & Sky

1 Market Square

Center In The Square

6th Floor

Roanoke





9:00 AM Zoom


Smart Start: Food + Beverage ​Edition


Tom Tanner, Greater ROA + ​NRV SBDC


Melissa Wright, Food ​Producer Technical ​Assistance Network, Virginia ​Tech


Local Business Owners


1:00 - 3:00 PM In Person Tour ​NRV


Millstone Kitchen Tour


Featherbone Kitchen Tour


Emma Jensen + Local Business ​Owners


3:00 - 5:00 PM In Person

NRV


Meet & Greet


Moon Hollow Brewing ​Company


9:00 AM Zoom


Shelf-ie Success: How To Get ​Your Product on Shelves


Julia Raymond, Mid-Atlantic ​Regional Director, Cureate

12:00 PM Facebook Live


Layman Distributing:

Mise en Place

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The Greater Roanoke and NRV SBDC is funded in part through a cooperative agreement with the U.S. Small Business Administration and supported by ​America’s SBDC, Virginia SBDC, George Mason University Mason Enterprise. Other funding is provided by local administrations, economic development ​offices, organizations, and businesses that are all champions in your corner. Thank you to our fiscal host, the City of Roanoke for providing space and ​support for our work.


We currently serve City of Roanoke, Franklin County, Botetourt County, Alleghany County, Roanoke County, City of Salem, Town of Blacksburg, Town of ​Christiansburg, Pulaski County, City of Radford, Floyd County, Giles County, Town of Narrows, and Town of Pearisburg.


Training and Programs are offered at cost and support training and program efforts.

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Greater Roanoke and NRV Small Business Development Center