Lesson 2: What’s in it for me?

Let’s cut right to the chase. Improving your customer engagement creates:  

• Better relationships with customers 

• Improved brand loyalty 

• Higher customer retention 

• Opportunities to cross-sell and up-sell 

• Increased brand advocacy 

• Better customer service 

Increased Brand Following 

Your target audience will only follow you if you are providing them with value through your engagement. So, whether it’s blog articles, newsletters, social media, or SMS messages, your business needs to initiate frequent, relevant, and consistent engagement with your audience. As a result, your target audience will recognize your brand as a valuable resource and will closely follow your brand communications and hopefully, share them with others. 

As you can see, a good customer engagement strategy can really boost your sales, loyalty, and reach. For the rest of the course, we are going to walk you through the action steps you need to take to develop your own customer engagement strategy.